Sunday, July 17, 2016

Amazon Whisperer


  • Revenue drivers:
    • Working with local vendors in the community to bring natural, sustainable food to consumer plates. 
    • Working with local students from the community to teach culinary skills and positively impact their lives. 
    • Families who live a hectic lifestyle and want to provide something beneficial and healthy for their loved ones without breaking the bank. 
    • Providing options to consumers for all types of lifestyles. 
  • What's next? 
    • Having meals delivered to homes and offices. 
    • Working with local chefs and vendors to develop a seasonal menu but always providing the basics. 
  • Enhancing the existing product/service: 
    • I think these two "next" things will definitely enhance my existing product/service. It would improve their user experience because it will become more convenient for them to have food delivered to them and give them more options with a seasonal menu. It will not increase their customer switching costs and I believe delivery will no doubt foster customer loyalty. 
  • Similar product:
    • The closest thing I found to my business is an an app called AmazonFresh. This app. According to the product features you can "shop complete grocery and selected Amazon.com aisles; choose time slots for doorstep and attended home delivery; and place an order quickly and easily". Even though it is not a restaurant, it does provide a service of bringing food to your doorstep. However, because it is only groceries, the food is not cooked and most likely not from a local vendor. This app is also only available to consumers in Seattle and Los Angeles metropolitan areas. 
  • Reviews: 
    • 3 1/2 Stars 
    • What they like: convenience, packaging, everything seems fresh. 
    • What they do not like: not reliable, expensive ($300/year fee + groceries + tip), unorganized billing/charge. 
  • Changes to the product: 
    • Make the app available to more metropolitan areas. 
    • Include tip in the yearly fee. 
    • Work more with local vendors. 
  • I don't think this app would actually make a good addition to the service/product I am offering because my business is about food that is already made and the convenience that it brings. It did however help me realize that it would probably be very beneficial to create an app that consumers can use to order for pick-up/delivery, to check what is on the menu (since some of the options would be seasonal), and what may be the special for the day. 

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